All organizations and companies often use stationery sets, which include business cards, letterheads and envelopes. While things such as envelope design might be important, it is essential to have abusiness letterhead. All kinds of communication from a legal organization or institution cannot be taken as official without a letterhead. Since this element is so important, you must put careful thought into its design and layout.
Numerous designs are available but you should pick one that not only can serve the legal purpose but also appeals to the eyes. You might also have different designs for different letters for different officials in the organization such as for the CEO, business manager, treasurer or head of sales.
What it consists of
Mainly, business letterheads consist of a logo, telephone number and a return address. Some may also include a backdrop in different colors. The design of the letterhead will vary depending with the company or purpose of the letter. For instance, it is best to have a unique letterhead for each promotional letter you write. If you are organizing a fund-raising event, the campaign letter should have a simple letterhead with a simple black and white design instead of a gothic, color-embossed one that might appears fancy.
Benefits of a letterhead
· Increases credibility - If your letterhead contains the right information about your business or company, it will aid you in creating a sense of trustworthiness and reliability. In other words, you are letting your clients or customers know that your company is real and they can contact you any time they want. Clients are more inclined to trust you if you have an appealing letterhead.
· Increases brand awareness - It is important for your letterhead to have the name of your company and contact information. This will make your company more popular since your customers will immediately recognize your business when they see the letterhead icon. This helps to market the company and increase profits. This is another fine way of making your company popular as well as successful.
· Portrays the company as professional - When you use a letterhead, it offers a corporate view of your business or company. It is important to have the design of your letterhead done professionally. This gives the readers a sense that you are not an ordinary company. In addition, investing good quality materials on your clients makes them feel valued and they will in turn invest in your company.